AMBASSADOR NETWORK
Meet our CULTIQ Ambassadors, a network of culturally curious people in Morocco and around the world who share our passion for contemporary Moroccan creativity. From different cities and creative communities, they help us stay closer to the artists, projects, spaces, events and cultural moments shaping Morocco and its diaspora, while bringing their own perspectives and discoveries into the CULTIQ community.
Achraf Khalis is a Moroccan self-taught photographer and multidisciplinary artist born in Casablanca in 2000. With a background in psychology, his photographic practice explores human emotions, identity, and the complexities of Moroccan society. Influenced by cinema, philosophy, and urban life, he works across analogue and digital photography, capturing spontaneous moments while questioning social norms and conventional representations of identity.Photo: Bayt Al Fenn
Zineb Koutten is a Moroccan photographer, creative director, and videographer from Casablanca, working between Morocco and Europe. Her practice blends fashion photography with documentary storytelling, exploring identity, culture, representation, and everyday life. Through her work, she brings visibility to underrepresented communities and challenges conventional narratives of beauty and belonging. Her photography has appeared in publications including Vogue Arabia, and she was recognised in the Dazed 100 in 2024.Photo: Alisson Rieera
Sofía Abdellatifi García is a filmmaker and visual storyteller working across short films, cinematography, and music videos. Her work explores emotion, human connection, and personal experiences through cinematic storytelling. She co-directed Between Notes (2024) and directed Apricity, which won the Drama category at the 2024 Cinemagic Young Filmmaker Competition. Her creative practice also includes music videos, bringing together narrative filmmaking and visual experimentation.Photo: Francesco Corti
Douaa Iftahy is a Moroccan emerging journalist and creative with a background in journalism and linguistics and a particular interest in fashion journalism. Her experience includes production assistance on fashion shoots for Vogue, involvement with Fashion Trust Arabia, and editorial contributions to magazines including Layalina and Femmes du Maroc. Beyond journalism, she explores documentary filmmaking and visual storytelling through personal projects.Photo: Douaa Iftahy