Concept
Highlights
Spotlighting the work, stories and creative achievements of Moroccan talents, bringing attention to the people, projects and ideas shaping contemporary creative culture.
DJ Oddity: From the DJ Booth to Building ODD Collective and LOOM
Moroccan DJ, producer and creative director Oddity reflects on his musical journey, the creation of ODD Collective and LOOM, and his vision for a more inclusive and music-focused electronic scene in Morocco.

Younes Boumehdi on the future of morocco’s creative industries
The HIT RADIO founder reflects on culture as an economy, the opportunities around 2030, and why Morocco’s creative market can look beyond its borders.

How nada is reworking moroccan heritage through tamzwakht
At 21, the Applied Arts graduate behind TAMZWAKHT is bringing Moroccan craft into everyday streetwear through upcycling, Qftan silhouettes and references to Gnawa culture.

Salma Tahri’s world of horses, modesty and moroccan heritage
After reaching a wider audience through a viral horseback moment with Madonna in Morocco, Salma Tahri reveals a creative world shaped by horses, modest fashion, craftsmanship and cultural memory.
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